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Real Estate Photography Tips for Home Staging

November 30, 2013 (posted by Jennifer Campbell, Home Staging Calgary)

You’ve done the work to stage your property for sale so it appeals to potential buyers who visit. But they will probably view your listing online first. So it’s critical that your online curb appeal, presented primarily through photographs, draws the potential buyers in. Here are three real estate photography tips to help.
 
Real Estate Photography Trick #1: Open the front door – it symbolizes “welcome home”. It also helps to direct the eye to other areas of the space, creating interest.
 

See the difference home staging makes.

Beautiful details in the door and flooring.

Real Estate Photography Trick #2: Use angles – try to take a photo of the full seating area, not just the back of chairs. It adds dimension, openness and a feeling of spaciousness.
 
See the difference home staging makes.

After: This unique breakfast room is a great place to relax or play with the kids on the indoor swing, yes a swing.

Real Estate Photography Trick #3: Get plenty of floor and ceiling in the shot – it makes the room feel more spacious. Work with the direction of the flooring (in this case hardwood planks) to draw the eye upward.
 
See the difference home staging makes.

After: The views will take your breath away.

The reality is that potential buyers will probably view your listing online first. So draw them in. Quality real estate photography combined with a professionally staged home will maximize the online curb appeal. When buyers feel positive about their first impression of your home, they’ll want to get inside for a viewing. That gets you one step closer to “sold”.
 
Learn more. Follow Set Your Stage on Twitter to see what other home staging tips we have to share!

How to Create a Cozy Home by Staging

November 23, 2013 (posted by Jennifer Campbell, Home Staging Calgary)

As the temperature starts to cool and winter makes its way here (in Calgary we already have snow), people have a tendency to choose comfort. When you’re selling your house or condo, it’s important to keep this desire in mind. Appeal to potential buyers during colder months by staging to create a cozy home.
 

See the difference home staging makes.

Before: Master bedroom before home staging.

Think of a thick, soft, natural wool sweater that provides a layer of comfort and warmth. A professional home stager can use inexpensive items and focus on placement to create a cozy home. In the before and after photos of a property I staged in Cranston, you can see the impact that small changes can make.
 
See the difference home staging makes.

After: This large, yet stylish bedroom with clean white bedding and a pop of romantic purple is the perfect retreat for any homeowner.

The master bedroom started out feeling dark and cold. After staging, it felt welcoming and comforting. Using dark accessories, soft mood lighting, and textured fabrics helped to create the cozy feel. The bed draws you in to read a book or watch TV. Perfect winter activities!
 
Does this room look familiar?

Before: Calgary sunroom before home staging.

The same principles apply in the after picture of the Willow Park home’s sunroom we staged. Naturally, a sun room is considered more of a summer space. But a potential buyer can picture using it year round when it’s staged appropriately during cooler weather.
 
See the difference home staging makes.

After: This cozy sunroom is the perfect for entertaining or relaxing.

Dark lounging chairs, a nubbly rug, dark red pillows, and an oh so comfy looking throw all work together to create a cozy home feel. Staging in the same way wouldn’t make as much sense in the summer. It’s all about creating the feeling that a potential buyer is seeking at a given time. Seasons have an impact.
 
Set Your Stage has many more before and after rooms posted on Facebook for you to view. So grab a cup of something hot, put on your wool sweater, get cozy and log on to your Facebook account to browse around our page. Enjoy.

Condo Staging Calgary Appeals to Men and Women Buyers

November 17, 2013 (posted by Jennifer Campbell, Home Staging Calgary)
Does this room look familiar?

Before: Calgary bedroom before home staging.

If you’re selling a condo in Calgary, you have to present it in a way that appeals to both men and women buyers. The master bedroom is a key room to focus your condo staging investment. A professional condo stager will know exactly how to strike the balance to keep both genders happy and help your Calgary condo sell.
 
Take this example from my condo staging Calgary in Parkhill Stanley Park. The basic envelope is neutral (walls, flooring, window covering, most of the bedding). There’s nothing jarring that would put someone off.
 
See the difference home staging makes.

After: This simple, yet stylish bedroom is the perfect retreat
for any homeowner.

Feminine touches are subtle. Floral artwork. Decorative pattern on the duvet cover and pillow. Fresh flowers. A comfy throw.
 
Masculine touches provide balance. Dark furniture. Leather headboard. Metal picture frames. Black and white photography. Plain, dark coloured accessories on the bed.
 
Condo staging Calgary features strategically highlighted that appeal to everyone? Bright natural light, a view of nature, and romantic lighting. Together, all of these condo staging techniques create an inviting and relaxing feeling that will appeal to both male and female condo buyers.
 
Imagine, this is what Set Your Stage could make your Calgary condo master bedroom look like! Want to see more examples of professional condo staging in Calgary? Visit the Set Your Stage Facebook page for the Parkhill Stanley Park photo album and more. Or better yet, contact Jen directly for your free Home Staging Assessment.

Remembrance Day

November 11, 2013 (posted by Jennifer Campbell, Home Staging Calgary)

I wanted to take a moment to thank all of the brave soldiers who sacrificed their lives for us.
 
Did you know The Military Museum is holding a service today? More information is available on their website: www.themilitarymuseums.ca