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Online Curb Appeal

February 20, 2013 (posted by Jennifer Campbell, Home Staging Calgary)
People are busy, so it makes sense that they view your listing online first before deciding whether it’s worth seeing. Your virtual image (more than words) is the property’s first impression – and there may be no second chance. Get your ‘online curb appeal’ right with guidance from a professional home stager.
Searches on mobile devices are soaring and pictures are one of the first methods used to narrow choices. According to a recent study, “Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.” That means your property’s online curb appeal has to be spot on if you want to make the shortlist for viewing.
Here are some virtual curb appeal tips to consider:

  • Clean, tidy and well-kept are the only options
  • Think like a photographer; consider camera angles, sightlines, lighting, vignettes
  • Create a focal point in every core room
  • Highlight key features; architecture, views, landscaping
  • Create an inviting feeling that suits the potential buyer’s desired lifestyle
See the difference home staging makes.

After: The faux cedars in the black containers add a welcoming touch beside the front entry. Photos taken at dawn or dusk will look brighter and cheerier than during a sunny day.

See the difference home staging makes.

After: This space is now a great place to entertain company.

See the difference home staging makes.

After: This stylish bedroom is the perfect retreat for any homeowner.

That’s a tall order for most sellers. It’s one of the reasons why people hire a professional stager – they want to start out with their best foot forward in presenting their listing to potential buyers. Spending the money up front is more cost effective than spending it after there has been little interest in your property and the list price has been reduced.
Quality photos leave a lasting impression in a buyer’s mind. Take advantage of my Promote Your Property Package, which includes DSLR photos taken by a professional photographer with your virtual curb appeal in mind. Let’s work together to get your property SOLD!
Read a previous post ‘Capture Buyers with Your Photos’. Contact Jen for more details.

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