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Selling a Property? Stage for Potential Buyers

June 05, 2016 (posted by Jennifer Campbell, Home Staging Calgary)

When you decide to sell your property, it just makes sense to stage for potential buyers. That means you have to know who they are most likely to be and what they are looking for. The more you can appeal to their ideal lifestyle by staging, the easier it is for your potential buyers to quickly say YES.

Here’s a different way to think of it. Let’s say that you were planning a beach getaway. You start looking online at various options. The first thing you see on one website is an amazing beach filled with shells that you can’t wait to collect.

Does this room look familiar?

Living room before home staging

See the difference home staging makes

After: The masculine furniture from upstairs is moved down to the man cave.

You scroll down and see photo after photo of families with young children. However, your sole purpose is to have a quiet adult getaway. That beach is calling you, but the notion of hearing all those whining and crying kids is a turn off.

Many potential buyers naturally go to the worst case scenario in their mind before deciding to purchase. Regardless of whether it’s catastrophic thinking or simply being conservative with how they spend their hard earned money, it matters.

Still, you look through the rest of the website searching for some reassurance that this dream destination can actually be a good fit for what you’re looking for.

It takes time. It takes effort. It takes openness.


And ultimately, the fear of those whining kids might trump that beautiful beach. So you decide to move on and try to find a better fit.

Does this room look familiar?

Living room before home staging

See the difference home staging makes

After: Light furniture helped make the living room feel more airy & spacious.

The same process happens for your potential buyers when they’re viewing your listing online and in person. They’re looking for a sense of fit. That’s why, when you’re trying to sell your home, it’s critical that you stage for potential buyers. Help them to quickly and easily see themselves in your property.

For more examples of the power and impact of staging, take a look at the Set Your Stage Facebook albums featuring many before and after photos of the various homes and condos that we’ve successfully staged to sell. Let our experienced team stage for potential buyers in your Calgary neighbourhood!

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