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What Makes Potential Buyers Choose a Home?

December 20, 2015 (posted by Jennifer Campbell, Home Staging Calgary)

Potential buyers can see countless listings before they finally choose a home. While there are many factors influencing that decision, in most cases, it’s the warm fuzzies that ultimately tip the scales in the final buying decision between similar properties.
 

TIP: As a seller, working with a professional home stager can help you influence those emotions in your favour.
 

Does this room look familiar?

Before: Kitchen Before Home Staging.

See the difference professional home staging makes!

After: We staged this kitchen with bar stools and trendy accessories.

This Tomato Envy blog post describes the process well. In “Don’t Just Buy a House: How to Choose A Home”, the author recommends that buyers trust their gut. She puts it this way:
 

“Other homes, for reasons unknown, had a different vibe. They felt like happiness had lived there, and we should too…The warm fuzzies matter! Pay attention to them.”
 

Does this room look familiar?

Before: Master bedroom before home staging.

See the difference professional home staging makes.

After: This stylish bedroom is the perfect retreat for any homeowner.

I love that. Happiness lived there – and isn’t that really what we want our homes to be? Our place of comfort and happiness. That’s why, as a professional home stager in Calgary, the power of that vibe is what I focus on every day in my work. I help my clients market the warm fuzzies that potential buyers are looking for. The marketing is key. It’s more than decorating. Different types of buyers are looking for different things in terms of what happiness looks like at different stages of their lives. So, when you’re considering hiring a professional stager, it’s important that she has neighbourhood-specific expertise in staging properties that sell.
 

Warm fuzzies help a potential buyer to choose a home. If you’re selling your house or condo in Calgary, I can help you with that!
 

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