Set Your Stage

Archive for the 'Home Staging Ideas' Category

Outdoor Living Room Mirrors Indoors

August 03, 2014 (posted by Jennifer Campbell, Home Staging Calgary)

You’ve heard the advice to “bring the outdoors in”. Well I say “bring the indoors out” too. When staging your property for sale, keep in mind that buyers want to feel comfortable in ALL spaces. So why not take inspiration from your rooms inside to create a fabulous outdoor living room that appeals to buyers.

See the difference professional home staging makes?

After: This open concept space is perfect for entertaining or relaxing.

Staging an outdoor living room when you’re preparing your property for sale is just plain smart. It doesn’t matter what size of space you’re working with: treating the outdoor space like an extra living area adds value. It’s important to stage the outdoor space with the potential buyers’ ideal lifestyle in mind. Same as for inside.

For this property that I staged in the Huntington Hills area of Calgary, I took inspiration from the indoor sunroom. But you will find a similar layout and general elements applied in most staged living rooms. This photo on the Set Your Stage Pinterest page from a home I staged in Evergreen gives a good example.

What are the shared elements?

Furniture: Both spaces have comfortable seating (couch, chairs) and a table to place items.
Focal Point: Inside, the focal point could be a fireplace or view. Outside it can be the dining area, play area or a beautiful landscape view.
Comfort: Cushions, throws, mats, plants, candles and décor items work outside as well as in.

Before: Bathroom before home staging.

Outdoor staging ideas can be inspired from anywhere. Keep potential buyers in mind and create comfort and personality.

After: This cute patio set showcases the relaxing, private space on the patio.

Want to see more inspiration? Check out Set Your Stage on Pinterest and have fun getting started on creating your own boards.

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Leprechauns Love 2013’s Colour: Emerald Green

March 13, 2013 (posted by Jennifer Campbell, Home Staging Calgary)

Have you noticed the buzz around this year’s colour emerald green? Green is a great colour to use in your décor for personal taste or for home staging because it represents hope, freshness, nature and eco-friendly.

After: This open concept space is perfect for entertaining or relaxing.

So how can you incorporate this colour? Since a natural emerald stone can vary from a pale green to a dark bluish shade, it’s easy to coordinate this inspiration with whites and neutrals or various shades of reds, purples, blues, yellows as well as other shades of greens. What accessories to watch out for with: vases, throw cushions or blankets, bedding, fruit and of course plants!

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Online Curb Appeal

February 20, 2013 (posted by Jennifer Campbell, Home Staging Calgary)

People are busy, so it makes sense that they view your listing online first before deciding whether it’s worth seeing. Your virtual image (more than words) is the property’s first impression – and there may be no second chance. Get your ‘online curb appeal’ right with guidance from a professional home stager.

Searches on mobile devices are soaring and pictures are one of the first methods used to narrow choices. According to a recent study, “Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.” That means your property’s online curb appeal has to be spot on if you want to make the shortlist for viewing.

Here are some virtual curb appeal tips to consider:

Clean, tidy and well-kept are the only options
Think like a photographer; consider camera angles, sightlines, lighting, vignettes
Create a focal point in every core room
Highlight key features; architecture, views, landscaping
Create an inviting feeling that suits the potential buyer’s desired lifestyle

After: The faux cedars in the black containers add a welcoming touch beside the front entry. Photos taken at dawn or dusk will look brighter and cheerier than during a sunny day.

After: This space is now a great place to entertain company.

After: This stylish bedroom is the perfect retreat for any homeowner.

That’s a tall order for most sellers. It’s one of the reasons why people hire a professional stager – they want to start out with their best foot forward in presenting their listing to potential buyers. Spending the money up front is more cost effective than spending it after there has been little interest in your property and the list price has been reduced.

Quality photos leave a lasting impression in a buyer’s mind. Take advantage of my Promote Your Property Package, which includes DSLR photos taken by a professional photographer with your virtual curb appeal in mind. Let’s work together to get your property SOLD!

Read a previous post ‘Capture Buyers with Your Photos’. Contact Jen for more details.

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Dark Feature Walls

February 16, 2013 (posted by Jennifer Campbell, Home Staging Calgary)

Staging your home for sale doesn’t mean that you have to keep everything boring builder’s beige. In fact, being a bit bold with your colour choices can make your property stand out from the competition and get sold. This is especially true for newer condos or townhouses where all listings start to look the same.

Help the potential buyer remember your property – avoid the same cookie cutter look as your competition.

Before: Living room before home staging.

To be successful with a bold colour choice, you must know your buyer. Once you do, choose a feature wall and paint a bold colour on that wall only. The key to success in this technique is to keep the surrounding walls light and neutral.

It’s about creating balance.

After: This open concept living & dining room is the perfect space for entertaining or relaxing.

In the photos you can see that the dark feature wall is the longest wall, surrounded by light walls and the door. The dark blue wall serves to ground the space and welcome you in.

Balanced with light furniture, white lamp shades, and a light rug, the room doesn’t feel dark at all. It has some character.

After: This open concept living & dining room is the perfect space for entertaining or relaxing.

Large artwork and soft, colourful pillows add the feminine touch to balance the more masculine feel of the dark blue.

The cozy feel created in the room is balanced with modern touches in the furniture and accessories.

If you don’t have a natural feature like a fireplace that you want to highlight, create a feature with colour. Balance cozy with modern, light with dark, and masculine with feminine. Be bold and stand out from the competition to get sold.

For more staging help, check out the rest of my site, or contact me. I’m here to help people get their homes sold faster! (After a long listing, the property in the photos sold one day after I staged it!)

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Archive for the 'Home Staging Ideas' Category

Outdoor Living Room Mirrors Indoors

Leprechauns Love 2013’s Colour: Emerald Green

Online Curb Appeal

Dark Feature Walls

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