We staged this recently renovated 3+1 bedroom home in Acadia. Large sunny windows will welcome you to the freshly painted neutral walls and updated lighting upstairs as well as a cozy fireplace and brand new laminate floors in a fully finished basement.
For more information on this property across from Arlinton Park, and walking distance to elementary, junior and senior high schools contact Richard Chau RE/MAX Real Estate (Central) 403-861-6288.
Why You Need to Know Your Potential Home Buyers
First impressions sell. All it takes is a couple of minutes. So you have to be objective in staging your home for sale – and realize your potential home buyers’ emotions trump your own.
Selling our home can be emotional. We create the space that we feel good in, surrounding ourselves with colours and items that we love. So when the time comes to sell, it can be hard to separate our own feelings about the space from what a potential buyer might prefer. That’s why it makes sense to get help from various real estate professionals. We can help you to be objective and prepared.
To make the point, here’s an exercise for you. Watch this episode of The Unsellables and consider how you would feel in the space. What would your concerns be?
Pay attention to some of the comments:
- “It sets buyers’ minds whirling – like they haven’t done anything to this house since the 80’s. Does that mean I’m going to have to re-do the wiring, the central air, the roof? Then they’re looking for the imperfections rather than looking for the good things.” Stager (re: dated light and mirror wall in dining room)
- I feel like I’m in a hotel and I want to stay here.” Seller (re: viewing a comparable house for sale in their neighbourhood – that was staged)
Notice how people describe the way they feel in the space. What is the lifestyle they desire?
Selling a house can be emotional. And buying a house can be emotional too. Successful selling requires that you create an environment that feels like home to a potential buyer. To do that, you need to understand who the potential buyer is and what “feeling or lifestyle” they want to buy.
A house can tick all the boxes on a buyer’s list. But it’s often the emotional connection (of the buyer, not you) – based on first impression – that will tip the sale in your direction. You need to be objective and prepared.
Staged Condo in Parkhill Stanley Park (Calgary) For Sale
We staged this stunning top floor condo unit in Parkhill Stanley Park in an immaculately kept complex that is located in one of the most desirable inner city neighbourhoods. Bask in the natural light that pulls you into this serene abode.
For more information on this well appointed kitchen that will inspire your inner chef, contact Mindy Fannin or Marie Hermanson with Century 21 Bamber Realty Ltd.
The ROI of Calgary Home Stagers
| Home Gain recently surveyed 500 top realtors. Three-quarters of those surveyed recommended home staging, claiming that the return on this investment can be as high as 196%! That’s impressive at any time, but in an economic slump, that’s a home-run. Home staging prepares a home for sale in order to sell it quickly and get top dollar. |
To get a sense of the power of this tool, here’s what I recommend. Grab a jacket and your keys and leave home. Head straight out the front door, take a hike.
When you get to the sidewalk, stop. Close your eyes then turn around (do this slowly to avoid falling over.) Imagine that you’ve never seen this house before. Open your eyes and behold. This is how potential buyers see your home.
It’s nearly impossible for us to see our home through fresh and objective eyes, because it’s our home. The psychology of home-owner and home-seeker is vastly different. How do you bridge this gap?
At Set your Stage (Calgary home stagers) we have the knowledge and experience to see your property objectively, and to shape it into what the buying market demands. And you won’t need to hit the road.

