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Dark Feature Walls

February 16, 2013 (posted by Jennifer Campbell, Home Staging Calgary)
Staging your home for sale doesn’t mean that you have to keep everything boring builder’s beige. In fact, being a bit bold with your colour choices can make your property stand out from the competition and get sold. This is especially true for newer condos or townhouses where all listings start to look the same.
 
Help the potential buyer remember your property – avoid the same cookie cutter look as your competition.
 
Does this living room look familiar?

Before: Living room before home staging.

To be successful with a bold colour choice, you must know your buyer. Once you do, choose a feature wall and paint a bold colour on that wall only. The key to success in this technique is to keep the surrounding walls light and neutral.
 
It’s about creating balance.
 
See the difference home staging makes.

After: This open concept living & dining room is the perfect space for entertaining or relaxing.

In the photos you can see that the dark feature wall is the longest wall, surrounded by light walls and the door. The dark blue wall serves to ground the space and welcome you in.
 
Balanced with light furniture, white lamp shades, and a light rug, the room doesn’t feel dark at all. It has some character.
 
See the difference home staging makes.

After: This open concept living & dining room is the perfect space for entertaining or relaxing.

Large artwork and soft, colourful pillows add the feminine touch to balance the more masculine feel of the dark blue.
 
The cozy feel created in the room is balanced with modern touches in the furniture and accessories.
 
If you don’t have a natural feature like a fireplace that you want to highlight, create a feature with colour. Balance cozy with modern, light with dark, and masculine with feminine. Be bold and stand out from the competition to get sold.
 
For more staging help, check out the rest of my site, or contact me. I’m here to help people get their homes sold faster! (After a long listing, the property in the photos sold one day after I staged it!)


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