While contacting real estate agents, I have been taking note of how they view the home staging industry. The feedback I received was very informative and helpful.
According to The Canadian Staging Professional Research, 98% of real estate professionals agree it would be helpful to hire a professional home stager but only 20% do. According to my findings in Calgary 92% agree home staging would be helpful and 25% have hired home stagers.

56% of real estate agents that hire stagers do for over 75% of their listings.
Out of those 25% that do hire stagers, 20% hire stagers for over 10% of their listings, 24% hire stagers for more than 50% of their listings and 56% hire stagers for over 75% of their listings.
According to Lauren Ferranti-Ballem from the National Post, 90% of home buyers start their search online. From my informal poll, Calgary real estate agents believe the average is 91.75%. Since staged homes make beautiful photos, more potential buyers will want to view your listings. With more prospective buyers viewing your client’s home at the start of your listing, there is a higher likelihood you’ll receive an offer.
So what are real estate agents saying about home staging? Here’s an outline of the feedback I’ve received:
– “It’s great to have a stager re-enforce what work needs to be done.”
Realtor, RE/MAX
– “If the client is on board it can be effective.” Realtor, MaxWell Capital Realty
– “Had a bad experience with a stager, won’t try it again.”
Real Estate Agent, RE/MAX
– “It can really transform a home.” Realtor, Sutton Group
– “It works but my clients can’t afford it.” Associate, CIR Realty
– “It helps to get my clients to read an article about the psycology of clutter.”
Real Estate Consultant, RE/MAX
– “It is in it’s infancy right now but soon it will become essential service.”
Associate, RE/MAX
References: Lauren Ferranti-Ballem, National Post, “Many home buyers start their search online.” Calgary Herald. (Aug 18, 2010).
The Canadian Staging Professional Program. Certified Staging Professional Resource Manual (2010). Section 1, Page 15