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Home Staging Versus Interior Decorating

July 20, 2011 (posted by Jennifer Campbell, Home Staging Calgary)
Calgary Living Room Before Staging

Before: Living room before staging.

I can see how many people get confused between home staging versus interior decorating. Staged homes look beautiful when complete, so that means they’re decorated right? Not really…

Although home staging uses interior decorating principles like colour, balance, scale and harmony, staging is a marketing tool that targets your buyer.
Calgary Living Room After Staging

After: By re-arranging furniture to highlight the fireplace, adding fresh coat of neutral paint to the walls as well as adding (neutral) artwork, cushions and throws this space feels relaxing and inviting to potential buyers.





Imagine side by side ads in a newspaper for two massage companies. One draws your eye to a professional photo of a client enjoying their massage. The other draws your eye to a cute photo of a cat giving another cat a massage (I’ve really seen one like this). Neither of these ads are wrong, however one has been marketed correctly to their target buyer. Home buyers are no different, they will choose the home that is correctly marketed to them. Home stagers know what features buyers want and draw your eye to those featues, just as a professionally designed ad will draw your eye to that feature.

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What’s Happening In The Calgary Real Estate Market?

July 18, 2011 (posted by Jennifer Campbell, Home Staging Calgary)

I’ve been asked this question by a few of my home staging clients and it’s a hard one to answer. We always keep up with the latest trends/forecasts, however, one minute you read prices are going up, the next you hear otherwise. Realtor Dave has a great explination on his Video Blog from YouTube “What’s happening in the Calgary Real Estate Market July 2011”.


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Staging An Office

July 16, 2011 (posted by Jennifer Campbell, Home Staging Calgary)
Calgary Office Before Staging

Before: Reception area before artwork, greenery and accessories were added.

We don’t always get requests for home staging, sometimes we get contacted by clients who aren’t selling their homes. For this client in particular, they weren’t selling their home but they specialized in selling their clients’ homes. This new Century 21 office in northeast Calgary was looking for a little umph in their office and was looking for a home stager to help. StrikingGlass was kind enough to provide artwork in this main lobby.
Calgary Office After Staging

After: Artwork by Striking Glass and greenery by Set Your Stage were added to make the space cozier.

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Staged Calgary Home in Hawkwood For Sale

July 12, 2011 (posted by Jennifer Campbell, Home Staging Calgary)

You have got to see this executive bungalo in the uplands of Hawkwood we staged! It’s positioned in a beautiful, quiet location backing onto a green space with an amazing yard! Extensive landscaping with no maintenance decking and loads of shrubs and perennials! Yards like this are uncommon.

For more information on this air conditioned home, contact Rod Forsythe, Keller Williams Realty South 403-278-6884. (MLS#C3483683)


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