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The Psychology of Staging With Time

March 06, 2012 (posted by Jennifer Campbell, Home Staging Calgary)
Time Concept

The goal with home staging is to keep prospective buyers
interested as quickly and as long as possible.

Daylight savings time is fast approaching, we lose an hour this Sunday. This time change has got me thinking, a lot of my clients ask why we don’t stage with clocks so I thought I’d share some staging psychology…
 
According to Canadian Staging Professionals Research, the average showing lasts 3-6 minutes. Not very long considering it probably took 15+ minutes in travel time. So how can a seller take advantage of this knowledge?
 
Consider tucking away all alarm and display clocks for showings. Have you ever seen a clock at a Vegas casino? They don’t display them to keep gamblers there as long as possible. Just like a casino, the goal with home staging is to keep prospective buyers interested as quickly and as long as possible. The more they linger, the more likely will send in an offer. Take every opportunity to not remind them about how much time has passed and think about other appointments (like the next showing)…

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Staged Home in Elgin Village (Calgary) For Sale

March 04, 2012 (posted by Jennifer Campbell, Home Staging Calgary)

Check out this custom Calgary Elgin Village (McKenzie Town) home we did a home staging consultation plus staging in a few extra rooms. It features over $150,000 in upgrades including 9 foot ceilings, hardwood, air conditioning plus a huge kitchen with an island/breakfast bar.
 
For more information on this open concept home, contact Beverley Clark, RE/MAX First 403-278-2900. (MLS#C3509501).


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Staging A Bedroom

March 03, 2012 (posted by Jennifer Campbell, Home Staging Calgary)
Does this bedroom look familiar?

Before: Calgary master bedroom before staging.

When staging bedrooms, you want the bed to look as cozy as possible. To achieve this, make sure you have plenty of different sized cushy pillows and a soft comforter. Make sure there is ample lighting beside the bed for reading.
See the difference staging has made.

After: Buyers will now know how to utilize the space by the bay window in the master bedroom - a beautiful feature most condos don't offer.

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Staged Home In Aspen Woods (Calgary For Sale)

February 29, 2012 (posted by Jennifer Campbell, Home Staging Calgary)

Check out this upgraded townhouse in the premiere community of Aspen Hills we staged. We’re quite proud of this one, as the evening we staged it, they received an offer. The following day, after negotiations, the property was conditionally sold.
 
For more information on this “Zen” built townhouse, contact Glen Godlonton with RE/MAX Realty Professionals 403-829-9500. (MLS# C3496008)


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