This entry was posted on Friday, July 3rd, 2015 at 4:15 PM and is filed under About Jennifer Campbell. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
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Some rooms offer the benefit of being able to serve different functions. How do you choose which staging option to use? Don’t be limited to how the space has been used before. Consider the needs of the potential buyer. That’s why it’s in your best interest to hire a professional stager with experience in your specific neighbourhood. Let’s use this townhouse in McKenzie Towne, Calgary that we staged as an example. |
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This spacious room with lots of natural light could easily serve different functions. The overhead light might suggest a dining room. It could be used as a TV room. Perhaps a guest room. A toy room. An artist studio. A creative person can come up with all sorts of ideas. The staging option we chose was a designated office space. The addition of the lounge chair suggests that, when not working, this might also be a nice place to relax and read a book, quietly write in a journal, or take a nap – providing multi-functional living which adds value to the property. Various factors went into the decision making, including neighbourhood demographics. Recent statistics indicate that the highest proportion of individuals in McKenzie Towne is in the 25-34 age range, closely followed by 35-44 year olds. Additionally, 46% of families in this area consist of two people. Assuming that the potential buyer is likely to be a professional couple in this age range, a home office not only makes perfect sense, but it is also a desired feature worth paying for. I would love to work from that space (or daydream while I watch the world go by), wouldn’t you? Find out how your Calgary property can benefit from professional staging and discuss the results Set Your Stage clients have achieved. Schedule your personalized Home Staging Assessment by contacting Jen at Set Your Stage today. |








