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How to Deal with Dated Flooring When Selling

February 10, 2013 (posted by Jennifer Campbell, Home Staging Calgary)
Flooring covers so much space that it can’t be avoided when staging your home for sale. Take an unbiased look at what you have and make it easy for the buyer. If you have dated flooring, you must address it – by updating or through staging.
 
A potential buyer will definitely consider flooring, asking:

  • Can I live with it as is?
  • If not, what needs to be done so I can live with it in the short term?
  • How much work? Cost?
  • Is it a total gut job?

 

Does this room look familiar?

Before: Kitchen before staging.

Your job as the seller is to stop them after the first question – because they know it works for them as is. The more a potential buyer worries about something as significant as flooring, the longer it will take to sell your property, and the lower the offer will be.
 
Notice the dated black and white pattern tile in this property that I recently staged. It’s not everyone’s ideal choice.
 
See the difference home staging makes.

After: The green pears and green Perrier water bottles help to
showcase an active healthy lifestyle in this kitchen.
 

But through staging, we made it work. Most importantly, it’s in great condition and it’s sparkling clean.
 
Light walls, bright lighting, and staged kitchen countertops keep the buyer’s eyes focused upwards and away from the floor.
 
Contemporary dark furniture feels grounded by the black in the tiles. Furniture placement draws the eyes to the gorgeous windows, natural light and views outside.
 
See the difference home staging makes.

After: The perfect space to read the morning paper and
enjoy your coffee.

Strategic camera angles by a professional photographer make it look funky, not old.
 
It works for two reasons. There’s nothing wrong with the flooring (disrepair, grime) to draw the buyer’s attention to it. And, by highlighting other areas, the buyer’s attention is drawn away from the floor. Dated flooring becomes a non-issue.
 
Mission accomplished. The potential buyer walks away feeling that, “I don’t love the floor, but I can live with it”. This house sold within two weeks after I staged it.
 
Contact me for home staging services in the Calgary area.


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