A bedroom in a property for sale that simply addresses function is a missed opportunity. A bedroom after staging can tell a story, speaking to the potential buyer’s ideal lifestyle. Are you selling a place to crash and store your clothes, or are you selling an adult retreat that inspires sweet dreams?
 

I’ve written before about the power of professional staging to tell a story that connects with your right buyer. It’s something to consider for each room of a property for sale.
 

These before and after photos of a bedroom we staged in a Renfrew Regal Terrace Calgary condo emphasize the point. Before staging, the bedroom is functional. It’s clean, spacious, feminine, and cheery. But it misses the opportunity to tell a more appealing story and sell a lifestyle.
 

The problem with a room that is too feminine is masculine buyers will not be captured.
 

The same bedroom after staging feels more grown up, as if it’s a chic hotel. It feels “put together” as if a successful young couple lived there. If you were a first time home buyer, isn’t that an image that you would prefer? Something you would feel proud to own?
 

That’s the power of professional staging. Emotion, not logic, usually starts and ends the home buying transaction. This bedroom after staging fuels emotional connection to the property. It’s what sets listings apart.
 

For more examples of the power and impact staging can create in a space, take a look at the rest of the Set Your Stage Facebook albums featuring many before and after photos of the various homes and condos that we’ve successfully staged to sell.