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3 Tips for How to Choose a Home Staging Company

August 12, 2013 (posted by Jennifer Campbell, Home Staging Calgary)
Home staging is becoming a popular marketing tool in real estate. In Calgary, there are numerous to choose from. So how do you decide which Calgary home staging company to trust with preparing your largest investment for sale? Here are three tips to consider.
 
Does this room look familiar?

Before: Living room before staging.

Knowledge of
Real Estate in Your Community:

A professional home stager is a real estate professional, not just a decorator. He/she must understand the local housing market and provide staging that is appropriate for the potential buyers, specific neighbourhood and price point. Ask questions about real estate in your area. If the stager seems thrown by your questions, move on.
 
How home staging makes a difference.

After: By re-arranging the furniture from the family room, slip covering the patterned chair and adding modern artwork and accessories, younger buyers (neighbourhood’s demographic: Suburban Gentry – Wealthy Middle-Aged Families) are able to visualize themselves entertaining in this space.

Portfolio and Testimonials:
Review all online sources of the home staging company’s portfolio. Do you get the sense that they take their work seriously and are fully committed? Go to see properties currently listed that have been staged by the company. Ask for names of Realtors and past clients who you can contact personally to discuss the competency and results of the Calgary stager you’re considering hiring.
 
Does this living room look familiar?

Before: Living room before home staging.
 

Professionalism and Compatibility:
In the end, you want to work with someone who has proven expertise and who you feel comfortable with. Does the house stager respond quickly to you? Are they a good listener? Does they have a sense of what the potential challenges are with your property and creative ideas of how to address them? What system/network does the stager have in place in terms of rental furniture, movers, and other professional support for your project?
 
See the difference home staging makes.

After: This expanded open concept living & dining room is the perfect space for Grads & Pads: the young middle-class urban singles demographic to entertaining or relaxing.

Don’t let price alone be your deciding factor when choosing a home staging company. Take the time to interview the Calgary home stagers you’re considering so you find the best fit for your project. For more specific questions to ask, check out the following links: Encore Realty, About.com, Stagers Source. Trust, quality, and compatibility may be the key to your decision making.
 
Set Your Stage properties sold over two times faster on average than the homes in the same areas! Consider us when choosing the Calgary home staging company you can trust to successfully prepare your property for sale. Contact Jen directly at SetYourStage.com! You can also follow us on Twitter @setyourstage!


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