First impressions sell. All it takes is a couple of minutes. So you have to be objective in staging your home for sale – and realize your potential home buyers’ emotions trump your own.
 
Selling our home can be emotional. We create the space that we feel good in, surrounding ourselves with colours and items that we love. So when the time comes to sell, it can be hard to separate our own feelings about the space from what a potential buyer might prefer. That’s why it makes sense to get help from various real estate professionals. We can help you to be objective and prepared.
 
To make the point, here’s an exercise for you. Watch this episode of The Unsellables and consider how you would feel in the space. What would your concerns be?
 
Pay attention to some of the comments:

• “It sets buyers’ minds whirling – like they haven’t done anything to this house since the 80’s. Does that mean I’m going to have to re-do the wiring, the central air, the roof? Then they’re looking for the imperfections rather than looking for the good things.” Stager (re: dated light and mirror wall in dining room)
• I feel like I’m in a hotel and I want to stay here.” Seller (re: viewing a comparable house for sale in their neighbourhood – that was staged)

Notice how people describe the way they feel in the space. What is the lifestyle they desire?
 
Selling a house can be emotional. And buying a house can be emotional too. Successful selling requires that you create an environment that feels like home to a potential buyer. To do that, you need to understand who the potential buyer is and what “feeling or lifestyle” they want to buy.
 
A house can tick all the boxes on a buyer’s list. But it’s often the emotional connection (of the buyer, not you) – based on first impression – that will tip the sale in your direction. You need to be objective and prepared.

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