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Make a Wise Investment When Selling Old Homes

September 15, 2012 (posted by Jennifer Campbell, Home Staging Calgary)

As a Calgary Home Stager, I see time and time again that hiring a professional to stage your home for sale is a wise investment. Especially when selling old homes, having a stager on your team can really make the difference between a quick sale and a long and expensive headache.
 
In a way, it’s easier to prepare a newer house for sale – it’s already got the modern fittings that potential buyers are looking for. Staging highlights those benefits.
 

See the difference home staging makes.

23 year old home almost on the market for 5 months before staging, after staging this property SOLD within 2 weeks.

But with older homes, you don’t usually have the benefit of the modern bells and whistles (unless you’ve already done an expensive renovation). So you have to work harder to highlight other benefits that the house has to offer potential buyers – and minimize the parts that may be less desirable.
 
See the difference home staging makes.

After: At the end of a long day this living room is the perfect space to unwind.

Using the skills of a professional home stager, you can help potential buyers fall in love with the “feel” of the house without having to do major renovations. Plus, paying a home stager costs less up-front and will give you a higher return on your investment than expensive updates.
 
See the difference home staging makes.

After: The green pears and green Perrier water bottles help to showcase an active healthy lifestyle in this kitchen.

In a recent survey of 500 real estate agents nationwide, staging outranked kitchen and bathroom update in terms of agents’ recommendations to sellers. Staging averaged a return on investment of 196% and was recommended by 76% of agents who responded to the survey.
 

So, especially if you have an older home, it is clear that staging pays. Contact me to find out ways that I can help you showcase your house to appeal to buyers – within your timeline and budget.



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