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Set Your Stage’s Seuss Inspired Holiday Season Greeting

December 15, 2016 (posted by Jennifer Campbell, Home Staging Calgary)
As soon as I hear the familiar music, I know the Holiday Season has started. I grew up with it, and after all these years, the spirited tune still brings a smile to my face.
Christmas set of design elements with fir branches, balls and cones. Watercolor illustration
It’s hard to believe that Dr. Seuss’ “How the Grinch Stole Christmas” is celebrating 50 years. Watching it on television as part of my family’s annual holiday ritual, I always loved seeing the Whoville homes filled with colorful decorations and uniquely creative toys and furnishings. It certainly sparked my imagination.
Now, as a professional home stager in Calgary, that creative spark is still in me. But it’s always balanced with the practical business and marketing sense that my clients need from my work.
After all, it’s one thing to decorate with all the memorabilia that you grew up with and love. It’s another to stage in a way that quickly appeals to your buyers. And a Whoville-style staging approach wouldn’t be very practical!
Christmas set of design elements with fir branches, balls and cones. Watercolor illustration

On the surface, my work is about image and presentation. It’s about shopping sprees to buy staging furniture and accessories that will help my clients benefit from a quick sale. It’s about consciously creating an ideal image of the properties that I’m working on. Skeptics would even say it’s manipulation and trickery.
But underneath, my staging work is about more.
It’s about people and their hopes and dreams. It’s about relationships. If I want to get totally sentimental about it (the holiday season does that to me), it’s about love at its core. Because, to me, homes are where love lives.
And at this time of the year, when the holidays often get minimized to a focus on the pressure to buy, buy, buy, it’s important to remember that it’s also about more.
Just like in Seuss’ story:
“Then the Grinch thought of something he hadn’t before! Maybe Christmas, he thought, doesn’t come from a store. Maybe Christmas… perhaps… means a little bit more!”
To all my clients and colleagues who I have had the extreme honour and pleasure of working with over the past year (and sometimes more), I want to take this opportunity to thank you for your confidence in me and the Set Your Stage team.
Know that my heart is always in my work and I do it to make a difference for you, your family… and your buyers’ families.

Christmas set of design elements with fir branches, balls and cones. Watercolor illustration
If you will be selling a Calgary area property in 2017, I welcome the opportunity to contribute my heartfelt best to get results for you – and invite you to contact myself and/or my team.
In the meantime, here’s wishing you and your loves ones thejoyof sharing the “little bit more” that Seuss so creatively reminds us of this holiday season – and beyond! All my best for 2017!
Find out more about Jen Campbell Washenfelder of Set Your Stage in Calgary and contact her to schedule your free Home Staging Assessment in the New Year.

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