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Archive for July, 2016

Area Rugs: A Staging Staple

July 05, 2016 (posted by Jennifer Campbell, Home Staging Calgary)

At Set Your Stage in Calgary, we love using area rugs for our house and condo staging jobs. While you may choose to decorate your own home with an ornate or multi-coloured rug that you love, when it comes to staging your property to sell, we recommend that you swap it out for something neutral.

See the difference home staging makes.

After: A cozy sectional with neutral and green art and cushions enhance the warm “rock faced” gas fireplace.

When potential buyers view your listing for the first time, they have a lot to look at. A lot to distract them.

Staging helps to ensure that their eyes are drawn to the features you want to highlight. But when you place a “busy” area rug in a room, it has the potential to become a focal point in itself, and therefore a distraction from the important elements that you want buyers to notice~ and remember.

That’s why we keep area rugs neutral when we stage our clients’ homes.

Does this room look familiar?

Before: Living room before home staging.

See the difference home staging makes.

After: We chose furniture that would complement the beautiful colours of the walls and floors.

As you can see in the examples of our professionally staged living rooms, neutral area rugs serve the purpose of grounding and unifying the space, making it feel more comfortable. But they don’t compete for attention. Instead, the neutral area rugs quietly fade away into the bigger story of the room.

That allows fireplaces and windows for natural lighting, features that buyers are looking for, to become the focal points.

So keep your area rugs neutral for staging and add pops of colour and texture in art and accessories to highlight key features.

For more examples of the power and impact of staging, take a look at the Set Your Stage Facebook albums featuring many before and after photos of the various homes and condos that we’ve successfully staged to sell. Let our experienced team stage YOUR home for potential buyers in your Calgary neighbourhood!