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Is Staging Worth it Now in Calgary & Area?

March 15, 2016 (posted by Jennifer Campbell, Home Staging Calgary)

A lot of people have been asking my opinion on the Calgary real estate market lately. Understandably, some sellers are feeling a bit nervous in this current buyers’ market. Speaking from my experience as a professional home stager, what I can tell you is that I’ve been busier with staging requests. That’s because sellers want to have a “one up” on their competition. Staging helps you to do exactly that.

See the difference home staging makes.

After: We used art with orange hues to compliment the blues and cream colours in this dining space.

I heard and felt the worry in the voice of a woman who recently contacted me for a staging quote. Preparing to sell, she was worried that it would take a long time to sell her house in this Calgary market. I understand worry. I’m a home owner too.

She wanted to know, is staging worth it?

What I told her was this: Owners of one of this recently staged vacant condos had two offers and our clients accepted the one that was OVER the list price. Plus, a house that we did a staging consultation for sold in 2 days after staging. These recent examples are not unique.

So just because it’s a buyers’ market, it doesn’t mean that properties aren’t selling.

See the difference home staging makes.

After: Simple accessories showcase a functional kitchen.

The trick here is that you can’t really know whether staging is worth it, can you? I’m a big believer in the value of staging and have results to back it up. But there are no guarantees. There is some element of risk. After all, what’s the test?

You could take the risk of listing your home for sale without staging and see how it goes.

Or, you could take the risk of making the up-front investment to stage your home before the listing photos are taken and before the first potential buyer walks through the door and see how that goes.

I won’t tell you that every property needs staging to sell. But if your goal is to make the best first impression in the shortest amount of time, which approach are you willing to bet on?

At some point, after doing your research, you have to trust your gut and do what feels right to you, despite the worry.


See the difference home staging makes.

After: This art piece helps makes this guest bedroom super stylish.

I staging worth it? If you’re in Calgary and I can be of assistance in helping you to make that decision (including insight on how much the right home staging service for your property will cost – this could be as low as $249), I invite you to contact me to schedule your free personalized Home Staging Assessment.

Or, start online with Set Your Stage’s Home Staging Quiz before you make the call. No pressure.

Hiring a professional home stager as part of your property’s marketing team can be a sound financial decision. Sparking a powerful first impression that speaks to your potential buyer’s ideal lifestyle may cost less than you think.

See the difference professional home staging makes!

After Staging: The red poppies in the grouping of three bring a pop of colour to this nightstand.

Curious? See more examples of my work and reach out when you’re ready. Ask how the Set Your Stage team can help you meet YOUR Calgary real estate goals in a buyer’s market!

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