It’s cold, dark, and blustery and potential buyers won’t be paying attention to the outside of my home. They just want to get inside as quick as possible. In case this is what you’re thinking, I’m here to tell you that home sellers cannot afford to dismiss curb appeal in winter. Here’s why.
 

As much as potential home buyers might be in a rush to get indoors to view your property for sale when they arrive, you can rest assured that they have already spent time looking at the curb appeal: online and in person.
 

Maybe they drove by and sat in their warm vehicle drinking a cup of coffee while checking out your listing and deciding whether it was worth scheduling a viewing.
 

Before that, they probably sat in their own cozy living room with a laptop looking through potential property listing photos with their partner, family, or trusted friend.
 

And even before that, they might have used their phone to receive the listing at work from their realtor who sent a link to the photos of new properties listed that day.
 

At each step of the way, there’s an opportunity to fail at making a positive first impression of your property. Your virtual image (more than words) is the property’s first impression – and there may be no second chance. Make sure the right potential buyer actually arrives at your door for an appointment to look inside.
 

Here are some tips for curb appeal in winter to consider for both in-person and online appeal:

• Clean, tidy and well-kept are the only options – even in winter
• Approach your property from every angle a potential buyer would; notice what distracts and attracts the eye
• Remove dead plants, paint your front door, replace old lighting – create a feeling of freshness/life
• If there’s snow (or ice), it must go! Pay someone to remove it from your driveway, walkway and entrance if you must.
• Create a focal point at the front door with greenery, décor, doormat, and lighting
• Highlight key features; architecture, views, landscaping
• Leave your lights on at night and ensure that the house number is clearly visible
• Have professional photos taken that highlight the best angles and features

 
A professional home stager can help you with your curb appeal in winter and MORE. Start out with your best foot forward by creating an inviting feeling that suits the potential buyer’s ideal lifestyle and stand out from the competition.
 
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