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Staging for Real Estate Investors

February 28, 2014 (posted by Jennifer Campbell, Home Staging Calgary)
Builders and real estate investors know that sometimes you have to spend money to make money. That’s why they make sure to use finishes in houses and condos that appeal to potential buyers. Professionally staging the property to highlight those features adds value, making good business sense.
This older home in Westgate got a stunning renovation from top to bottom before it was listed for sale. As you can see in the photos, it was a quality renovation with modern finishes and details.
See the difference home staging makes?

Before: Kitchen before home staging.

See the difference home staging makes.

After: The green pears on the table and green Perrier water bottles help to showcase an active healthy lifestyle in this kitchen.

But left empty and with no signs of life, the space would not have the same appeal to potential buyers as it would if it was made to feel like a dream home. That’s the power of home staging. It helps potential buyers get the feel of living their ideal lifestyle in the space. They don’t have to try to imagine it.
See the difference home staging makes?

Before: Media room before home staging.

See the difference home staging makes.

After: Relax/entertain family/friends in your own personal media room.

I’ve written about the value of staging for real estate investors before:

Home Staging: Is it Worth the Effort When Flipping Houses? Yes, “You sell the sizzle, not the steak. Sell benefits, not features.” Plus, selling faster means that you will have less to pay in mortgage, tax, and other carrying fees.
Take a look at the photo album of this Westgate staging project on the Set Your Stage Facebook page to see all the before and after photos. Read my testimonials.
Then contact me to get the most out of your Calgary investment property so you can move on to your next project.

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